ASSOCIATE PROFESSOR DR. ROSIDAH MUSA
Institute of Business Excellence and Faculty of Business Management, Universiti Teknologi MARA,
40450 Shah Alam, Selangor, Malaysia
Tel (Office): 603-55444774
Mobile: 019-2980780
Email: rosidahm@salam.uitm.edu.my
rosidahmusa@hotmail.com
1.
Name
Rosidah Musa (PhD)
2.
Faculty
Business Management
3.
Job Status
Permanent
4.
Designation
Associate Professor
5.
Academic Qualification
1. Diploma in Accountancy (Universiti Teknologi MARA, 1981).
2. Bachelor in Science (Business Administration) (Indiana State University, USA, 1985).
3. Master in Business Administration (New Hampshire College, USA, 1986).
4. Diploma in Social Science Research Methods (Cardiff University, United Kingdom, 2002)
5. Doctor of Philosophy (Marketing)
Cardiff University, United Kingdom, 2004)
7.
Citizen
Malaysian
8. Academic Management Position
Head of Department (Marketing & Retail Management),
Faculty of Business Management, UiTM, 40450 Shah Alam, Selangor
2006- 2008
Head of Publication,
Institute of Business Excellence (IBE), UiTM, 40450 Shah Alam, Selangor
1st August 2009 – present
9.
Courses Taught
1. Concepts and Practice of Retailing (BBA)
2. Research Methodology (BBA, DBA)
3. Consumer Behaviour (MBA/DBA)
4. Marketing Management (MBA)
5. Research Methodology (DBA)
6. Retail Merchandising (BBA)
7. International Marketing (MBA)
10.
Work Experience
1. Telekom Malaysia (1981 – 1982)
2. Development and Commercial Bank (1982 – 1983)
3. Lecturer (1987 – present)
11.
Professional Memberships
1. Association of Consumer Research, USA
2. Australian and New Zealand Marketing Academy (ANZMAC)
3. Malaysian Consumer & Family Economics Association (MACFEA) – Lifetime Member
4. Marketing Research Society Malaysia
5. American Society for Quality
6. The Chartered Institute of Marketing (member) (MCIM)
7. SPSS Users’ Association of Kuala Lumpur & Selangor
8. JAMS, The Academy of Marketing Science
12.
Research Involvement
1. The Determinants and Consequences of Total Eco-tourist Experience (TEE): Examining the Moderating Role of Eco-tourist Nationality. (FRGS Grant, RM30,000).
2. Precautionary Saving Intention of Malaysian parents Towards Higher Education: Theory of Planned Behaviour Approach. (FRGS Grant, RM15,000)
3. Sensory Evaluation of Chokanan Mangoes: Impacts of Vapour Heat Treatment (Depart of Agriculture Grant, RM14,500).
4. Explaining Store Behavioural Loyalty: The Antecedents and Roles of Store Image, Self-Image, Social and Environment Image in the Fashion Industry (Dana Kecemerlangan, RM10,000).
5. Developing and Validating ‘Total Spectators’ Experience’ Scale: Empirical Analysis in Formula One Events (FRGS Grant, RM60,000)
6. Assessment and Revitalisation of UiTM Malaysia Corporate Image: Repositioning Strategy Towards Becoming a Modern Research University (Dana Kecemerlangan 2008 – 2010, RM40,000).
7. Feasibility Study on Setting Up Homestay Programme in Taman Negara, Pahang (FRGS Grant, RM30,000).
8. The Influence of Brand and the Brand Image of Taman Negara, Pahang (FRGS Grant, RM30,000).
9. Ecotourism Potential in Taman Negara, Pahang (FRGS Grant, RM15,000).
10. Citizen Acceptance of e-Government in Malaysia-joint research with Cardiff University, United Kingdom (2007).
11. An Exploratory Study of the Determinants of Service Quality in a Loyalty Card Program (IRDC RM9,990.00).
12. The Influence of Store Image on Store Patronage among Youngsters: A Preliminary Study (IRDC RM10,000)
13. A Study of Organizational Commitment and Turnover Intentions among Government Doctors in Klang Valley (IRDC RM14,000.00)
14. Investigating the Satisfaction – Loyalty Intention – Behavioural Loyalty Chain: A Follow – Up Study ( IRDC RM18,929.00).
15. Modelling Customer Satisfaction and Consequences in the Direct Sales Industry: A Consumption System Approach (PhD Research).
16. An Assessment of Customers’ Satisfaction: with the Direct Sales Channel of Malaysia (IRDC RM10,000).
17. A Study of the Retail Format and Atmosphere of PERNAMA Commercial Center in Lumut Perak (1998).
18. Using Fishbien’s Multiattribute Attitude Model: An Attitudinal Study of Retail Patronage at PERNAMA Supermarket in Terendak Camp, Melaka (1996).
13.
Supervision of PhD and Master Candidates
1. Nor Asiah Omar (PhD)
Examining the Influence of Loyalty Programs on Relationship Quality and Behavioral Loyalty of Retail Patrons (Graduated 2008)
2. Jamaliah Mohd Yusof (PhD)
The Influence of Store Image on Store Patronage
3. Rezian-na Binti Muhammed Kassim (DBA)
The relationships of Total Customer Experience, Satisfaction and Loyalty Towards Sport Tourism Event
4. Haznan Bin Hamzah (PhD)
Precautionary Saving Intention of Malaysian Parents Towards Children Education: Theory of Planned Behaviour Approach.
5. Zainul Diyar (DBA)
Adoption of Mobile Banking in Malaysia
6. Rosli Mohamed (DBA)
Adoption of 3G mobile system
7. Mazzini Muda (PhD)
Celebrity Endorsement
8. Aidi Rosli Khalim (Open University Malaysia) (MSc)
Cross Border Marketing
9. Rozita Binti Hj. Naina Mohamed (PhD)
Consumption Experience-Brand Experience Link
10. Shareezat Salleh (MSc)
Retail Experience-Retail Loyalty Link
14.
Consultancy
1. Towards Internationalisation and Commercialisation of Malaysian Fruits: Assessment of International Consumer Awareness, Attitudes, Preferences and Acceptance (Japanese Market) (Federal Agricultural Marketing Authority Grant, 2006, RM392,000).
2. Developing Customer Satisfaction Index for PERNAMA (RM39,000)
3. Tracking Customer Satisfaction Towards PERNAMA
(May 2007, November 2006, May 2007, May 2008,
May 2009, January 2010) (RM39,000 each tracking study).
4. Developing Customer Satisfaction Index for Bank Islam Malaysia Berhad (Consultant Panel).
5. Panel Presenter on Research Methodology for IKIP
6. Study on Potential of Halal Food Products In Local Global Market (FAMA, RM380,000) (Forthcoming)
15.
Publications/Conference Proceedings
1. Musa, R., Pallister, M.J. and Robson, M. (2005). The Roles of Perceived Value, Perceived Equity and Relational Commitment in a Disconfirmation Paradigm Framework: An Initial Assessment in a ‘Relation-Rich. Consumption Environment Advances in Consumer Research, Volume 32, 2005, pp. 349-357. ISSN: 0098-9258 (SCOPUS INDEXED)
2. Musa, R., Pallister, M.J. and Robson, M. (2004). Assessment Customer Satisfaction with the Direct Sales Channel Using Consumption System Approach: Empirical Evidence from Malaysia. Paper published in Australian and New Zealand Marketing Academy 2004 Conference Proceedings (doubled blind and refereed), ISBN: CD 0-475-22215-1.
3. Musa, R., Pallister, M.J. and Robson, M. (2004). Application of Importance – Performance Analysis (IPA) to Formulate Customer Satisfaction Strategies in the Direct Sales Industry: A Comparison of Stated-Importance versus Derived-Importance Approaches. Paper published in The 1st International Borneo Business Conference Proceedings pp. 185-199.
4. Musa, R. (2005). An Assessment of Customer Satisfaction with the Direct Sales Channel: Importance-Performance Analysis. Paper published in Conference on Scientific and Social Research 2005 Proceedings, pp. 2447-2465.
5. Musa, R. (2005). Formulating Customer Satisfaction Strategies by Utilizing Importance-Performance Analysis (IPA): Comparison of Beauty and Healthcare Products. Paper published in Asia Pacific Marketing Conference 2005 Proceedings, pp. 247-255.
6. Musa, R. (2005). A Proposed Conceptual Framework of Satisfaction-Attitudinal loyalty- Behavioural Loyalty Chain: Exploring the Moderating Effect of Trust. Paper published in Australian and New Zealand Marketing Academy 2005 Conference Proceedings, pp. 44 – 51 (refereed). ISBN: 0-646-45546-X.
7. Musa, R. (2005). Formulating Direct Sales Customers’ Satisfaction Strategies: Application of Importance-Performance Analysis (IPA) Approach. Gading Business Management Journal (formerly known as Journal Gading), Vol 9, No. 1, pp 1-25. ISSN 0128-5599.
8. Omar, N. and Musa, R. (2006). A Proposed Conceptual Framework of Program Perceived Value, Program Satisfaction and Behavioural Loyalty Chain: Exploring the Mediating Effect of Program/Card Loyalty. Paper published in International Borneo Business Conference 2006 Proceedings, pp. 221 – 224 (refereed). ISBN: 983-9257-71-4.
9. Musa, R. (2006). Do Satisfied Customers Loyal?: Unravel the Role of Trust in the ‘High Touch’ Purchasing Context. Gading Business Management Journal (formerly known as Journal Gading), Vol 10, No. 1, pp 1-15. ISSN 0128-5599
10. Musa, R. (2006). Trust Moderates or Mediates the Satisfaction – Loyalty Link? Empirical Evidence from a Follow Up Study. Paper published in International Borneo Business Conference 2006 Proceedings, pp. 296 – 303 (refereed). ISBN: 983-9257-71-4
11. Nor Asiah, Omar, Rosidah Musa, Faridah Hassan (2007). The Roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia. Paper published in International Conference on Marketing and Retailing 2007 Proceedings, pp. 60 – 73.
12. Rosidah Musa and Nor Asiah Omar (2007). Examining the Moderating Effects Membership Duration in the Retail Loyalty Programme: A Multi Groups Causal Analysis Approach. Paper published in International Conference on Marketing and Retailing 2007 Proceedings, pp. 152 – 165.
13. Rosidah Musa, Faridah Hassan, Jamaliah Mohd Yusof and Jamaludin Yahaya (2007). Exploring Market Accessibility for Malaysian’s Tropical Fruits in Japan: A Descriptive Account from Researchers’ Diaries. Paper published in International Conference on Marketing and Retailing 2007 Proceedings, pp. 329 – 344.
14. Zahariah Mohd Zain, Faizul Zubairi and Rosidah Musa (2007). Factors Driving Potential Bumiputera Franchisees to Purchase a Franchise Business: A Descriptive Analysis. Journal for International Business and Entrepreneurship, Vol 13 No 1 (Special Issue) pp. 35 – 50.
15. Rosidah Musa (2007). Exploring the Role of Trust in the Satisfaction-Loyalty Link: Empirical Evidence from a Follow-up Study. Paper published in Conference on Scientific & Social Research 2006-2007 Proceedings.
16. Nor Asiah Omar and Rosidah Musa. (2007). Measuring Loyalty Programme Quality (LoPQUAL) Scale Development and Validation. Paper published in Conference on Scientific & Social Research 2006-2007 Proceedings.
17. Sarminah Samad and Rosidah Musa (2007) A Study of Organisational Commitment and Turnover Intentions Among Government Doctors in Klang Valley. Paper published in Conference on Scientific & Social Research 2006-2007 Proceedings.
18. Nor Asiah Omar, Rosidah Musa and Faridah Hassan. (2007). “The Roles of Member relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia”. Journal of International Business and Entrepreneurship, Vol. 13, no.1, July 2007, pp. 87-103. ISSN: 0128-7494.
19. Nor Asiah Omar, Abdul Aziz and Rosidah Musa (2007). Investigating the Programme Perceived Value-Satisfaction-Loyalty Chain: A Study on Retail Loyalty Programme. The 7th Asian Academy of Management Conference (AAMC 2007), Conference Proceeding Vol. 2, ISBN: 978-983-2932-031-1 (refereed).
20. Rosidah Musa, Faridah Hassan, Jamaliah Mohd Yusof (2007). Exploring Market Accessibility of Malaysian’s Tropical Fruits in Japan: Challenges and Potentials”. Paper published in 3rd International Conference in Sustainability in Service Industry 2007 Conference Proceedings, Jakarta. pp. 254-263.
21. Nor Asiah Omar, Rosidah Musa and Muhd Azrin. (2007). Program Perceived Value and Program Satisfaction Influences on Store Loyalty: Insight from Retail Loyalty Program. Gadjah Mada International Journal of Business, Vol. 9, no. 3, September-December 2007, pp. 355-378, ISSN: 1411 – 1128.
22. Rezian-na Muhammed Kassim, Rosidah Musa, Norain Othman (2008). “Assessing Tourist Total Experience that Influences Satisfaction at Motor Sport Event” 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure (23 April 2008), Antalya, Turkey, pp.507-515, ISBN: 978-9-75-96260-4-4.
23. Rosidah Musa et. al., (2008). The Demand and Supply of a Homestay Program in the Vicinity of National Park, Pahang. Paper published in 14th Asia Pacific Tourism Association Annual Conference Proceedings, pp. 456 – 464, ISBN: 978-89-957851-5-7
24. Rosidah Musa et al. (2008). Formulating Eco-Tourist Satisfaction Strategies for Taman Negara National Park (TNNP) Malaysia: Application of Importance–Performance Analysis (IPA). Paper published in 14th Asia Pacific Tourism Association Annual Conference Proceedings, pp. 256 – 263, ISBN: 978-89-957851-5-7
25. Nor Asiah Omar and Rosidah Musa (2008). The Role of Perceived Equity in Relationship Quality and Relationship Outcomes: An Investigation of Retail Loyalty Programmes in Malaysia. The Business Review, Cambridge, Vol. 9, No. 2, Summer, 2008, pp. 345- 353. ISSN 1553-5827.
26. Nor Asiah Omar and Rosidah Musa (2008) Unravelling the Effects of Perceived Value, Perceived Equity and Relationship Quality on Relationship Outcomes: Evidence from Retail Loyalty Programmes in Malaysia. Paper published in The 3rd International Conference on Business and Management Research (ICBMR) (The 14th Euro-Asia Conference) Proceedings, ISBN: 978-979-16698-3-2
27. Faizah Abdul Rahim, Faridah Hassan, Rosidah Musa, Jamaliah Mohd Yusof, Carol Teo Boon Chui and Ruhiyati Hashim (2008). Taman Negara (National Park) Malaysia - Perception or Reality of its Brand Equity. Paper published in the 9th International Joint World Cultural Tourism Conference 2008 Proceedings.
28. Faridah Hassan, Rosidah Musa, Jamaliah Mohd. Yusof, Jamaluddin Yahaya (2008) Exploring Market Potential of Malaysian Tropical Fruits in Japan: Assessment of Market Accessibility and Consumers’ Acceptance. Journal of Agribusiness Marketing, Vol. 1 (Inaugural Issue), December 2008, pp. 17 – 34. ISSN: 1985-3890
29. Rosidah Musa, Faridah Hassan and Jamaliah Mohd Yusof (2009). Examining Market Accessibility of Malaysia’s Harumanis Mango in Japan: Challenges and Potential. Paper published in The 1st International Conference on Arab-Malaysian Global Business and Entrepreneurship Proceedings.
30. Syed Shah Alam, Rosidah Musa, Faridah Hassan (2009). Corporate Customers’ Adoption of Internet Banking: Case of Klang Valley Business Firms in Malaysia. International Journal of Business and Management, Vol. 4, No. 4, pp. 13-21. ISSN: 1833-3850
31. Rosidah Musa, Lennora Putit and Jamaliah Mohd Yusof (2009). Assessment and Revitalisation of UiTM’s Malaysia’s Corporate Image: Repositioning Strategy Towards Becoming an Innovative and Entrepreneurship Research (IER) University. Paper published in Conference on Scientific & Social Research Proceedings.
32. Rosidah Musa, Lennora Putit and Reziana Kassim (2009). Hypothesing Factors and Consequences of ‘Sport Event Experiential Value’ (SEEV): Empirical Evidence from Formula 1 Petronas Malaysian Grand Prix. Paper published in 1st. Global Business Summit Conference (GBSC 2009) Proceedings. ISSN: 1947-833X, pp.104-116.
33. Rosidah Musa and Nor Asiah Omar (2009). Benefits─Satisfaction─Loyalty Linkages in Retail Loyalty Program Model: Exploring the Roles of program Trust and Program Commitment. Paper published in Business Management Seminar 2009 Proceedings. ISBN: 978-983-3198-36-8, pp. 357 -375.
34. Maryam Mohd Esa, Zakiah Hanum Othman, Norsyahidah Ahmad and Rosidah Musa (2009). Assessing Factors Driving Consumers Preference Towards Store Brands. Paper published in 2nd International Conference on Marketing and Retailing (INCOMaR) 2009 Proceedings.
35. Mydah @ Mylenda Eric, Nur Alia Amirnordin, Nor Marini Mohtar and Rosidah Musa (2009). Examining Factors Determining Consumers’ Decision in Selecting Halal Products. Paper published in 2nd International Conference on Marketing and Retailing (INCOMaR) 2009 Proceedings.
36. Nur Hazwani Zolkifly, Roszi Naszariah Nasni Naseri, Wan Nadiah Mohd Nadri, Azreen Jihan Che Mohd Rahim and Rosidah Musa (2009). Examining Factors Driving Affective-Loyalty Link: Malaysia’s National Cars Experience. Paper published in 2nd International Conference on Marketing and Retailing (INCOMaR) 2009 Proceedings.
37. Lennora Putit, Rosidah Musa and Haznan Hamzah (2009). Conceptualizing Consumers’ Adoption of Financial Consumption Behavior: A Perspective of Higher Educational Savings. Paper published in 2nd International Conference on Marketing and Retailing (INCOMaR) 2009 Proceedings.
38. Musa, R., Hassan, F., Mohd Yusof, J. and Mohd Daud, N. (2010). Examining Market Accessibility of Malaysian's Harumanis Mango in Japan: Challenges and Potentials, Business Strategy Series, Vol. 11, No. 1, pp. 3-12.
16.
Past Research Publication/ Technical writing 1. Musa, R. et. al., (2009). Eco-tourism Potential in Taman Negara National Park, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
2. Musa, R. et. al., (2008). Feasibility Study On Setting Up Homestay Program In The Vicinity Of Taman Negara National Park, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
3. Hassan, F., Musa, R., Mohd Yusof, and Yahaya, J. (2007). Towards Internationalisation and Commercialisation of Malaysian Fruits: Assessment of International Consumers’ Awareness, Acceptance, Attitude and Preferences (Japanese Market), Federal Agricultural Marketing Authority (FAMA).
4. Musa, R. and Omar, N. A. (2006). Loyalty Card Program Service Quality (PSQ): Scale Development and Validation, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
5. Musa, R. and Samad, S. (2006). Investigating The Satisfaction-Loyalty Intentions-Behavioural Loyalty Chain: A Follow-Up Study, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
6. Samad, S. and Musa, R. (2005). A Sudy Of Organizational Commitment and Turnover Intentions Among Government Doctors In Klang Valley, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
7. Musa, R., Che Chik, C.P. and Che Wan Putra, W. N. F. (2005) Determinants Of The Overall Customer satisfaction in the Direct Selling Distribution Channel, (2005). Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
8. Musa, R (2004). Modelling Customer satisfaction and Consequences in the Direct Sales Industry: A Consumption System Approach, PhD Thesis, University of Cardiff, Wales, United Kingdom.
9. Musa, R. and Putit, L (2002). Understanding Consumer: Study Manual for UiTM Flexible Learning Program, 2nd Edition, Education Development Centre Publication, Universiti Teknologi MARA, Malaysia
10. Musa, R., Putit, L and Hood, W. J. (1998). Consumer Behaviour Study Manual, 1st Edition, Pusat Pendidikan Lanjutan, Institute Teknologi MARA
11. Yusof. M.K., Musa, R., Che Wan Putra, C.W.N., Putit, L., and Hussin, M. N., (1998) “Kajian Format Perdagangan Dan Suasana Peruncitan Di Pengkalan Angkatan Tentera Laut Di Raja Malaysia, Lumut, Perak, Bureau of Research Consultancy, Universiti Teknologi MARA.
12. Musa, R, and Putit, L. (1996) “Using Fishbein Multi-Attribute Attitude Model: An Attitudinal Study on Store Patronage at PERNAMA Supermarket In Terendak Camp, Melaka” Bureau of Research and Consultancy, Universiti Teknologi MARA.
17.
Conferences, Seminar and/or Workshops Attended
1. Workshop on Fundamental of Structural Equation Modelling (SPSS, June 2002)
2. Workshop on E-Business (June 2002).
3. Workshop on Structural Equation Modelling with SPSS AMOS: Intermediate Level (SPSS, 11 March 2005).
4. Workshop on Writing Academic Articles for Megazines (26 -27 January 2005, UILC, UiTM)
5. Workshop: Converting Thesis to Book (28- 30 January 2005, UPENA, The Summit Hotel Subang Jaya)
6. 2nd Asia Pacific Business Conference, March 2005, Marriott Hotel, Putrajaya, Malaysia.
7. Kursus Siri Kefahaman Sakinah II, 22-23 Septmber 2005, Pusat Islam CITU, UiTM, Shah Alam.
8. SPSS Yearly Conference, 28 September 2005.
9. Business Lecture: What Constitute Good Research? From UK Perspectives, UiTM, Shah Alam, 14 March 2007.
10. Business Lecture Series: Getting Published in Academic Journals, UiTM, Shah Alam, 28 May 2007
11. International Conference on Marketing and Retailing 2007, Hilton Petaling Jaya, 29-31 May 2007.
12. Conference on Scientific & Social Research, Sunway Lagoon Resort Hotel, P.J. 3-5 July 2007.
13. Business Lecture Series: Research in Advertising: Creativity vs Ethics, UiTM, 22 August 2007.
14. Economic Seminar: Positioning SMEs Towards Global Competitiveness and Socio Economic Development, Concorde Hotel, Shah Alam, 11th. September 2007.
15. Go-Halal Seminar & Workshop, MATRADE Exhibition & Convention Centre, Kuala Lumpur, 21st – 22nd December 2009.
18.
Presentation of empirical / academic paper at :
a) Faculty
b) National
c) International
1. “The Roles of Perceived Value in the Customer Satisfaction Framework: An Initial Assessment in a ‘High Touch’ Consumption Environment”
Marketing Science Conference (June 2004) – Eramus University, Rotterdam School of Economics.
2. “Assessment Customer Satisfaction with the Direct Sales Channel using Consumption System Approach: Empirical Evidence from Malaysia”
Australian and New Zealand Marketing Academy Conference (29 Nov – 1 December 2004) – Wellington, New Zealand.
3. “Application of Importance – Performance Analysis (IPA) to formulate Customer Satisfaction Strategies in the Direct Sales Industry: A Comparison of Stated-Importance versus Derived-Importance Approaches”. The 1st International Borneo Business Conference (9 – 11 December 2004), Sabah, Malaysia.
4. “An Assessment of Customer Satisfaction with the Direct sales Channel: Importance-Performance Analysis” Conference on Scientific and Social Research (10 – 12 June 2005), Primula Beach Resort, Kuala Terengganu, Malaysia.
5. “Formulating Customer Satisfaction Strategies by utilizing Importance-Performance Analysis (IPA): Comparison of Beauty and Healthcare Products” Asia Pacific Marketing Conference 2005 (22 – 24 November 2005), Universiti Malaysia Sarawak, Malaysia.
6. “A Proposed Conceptual Framework of satisfaction-Attitudinal loyalty- Behavioural Loyalty Chain: Exploring the Moderating Effect of Trust” Australian and New Zealand Marketing Academy Conference (5 December – 7 December 2005) – Perth, Australia.
7. “A Proposed Conceptual Framework of Program Perceived Value, Program Satisfaction and Behavioural Loyalty Chain: Exploring the Mediating Effect of Program/Card Loyalty” International Borneo Business Conference (6 December – 8 December 2006, Kucing, Sarawak).
8. “Trust Moderates or Mediates the Satisfaction – Loyalty Link? Empirical Evidence from A Follow Up Study” International Borneo Business Conference (6 December – 8 December 2006, Kucing, Sarawak).
9. “Examining the Moderating Effects membership duration in the Retail Loyalty Programme: A Multi Groups Causal Analysis Approach” International Conference on Marketing and Retailing (29 May -31 May 2007, Petaling Jaya, Selangor).
10. “Exploring Market Accessibility for Malaysian’s Tropical Fruits in Japan: A Descriptive Account from Researchers’ Diaries” International Conference on Marketing and Retailing (29 May -31 May 2007, Petaling Jaya, Selangor).
11. “Exploring the Role of Trust in the Satisfaction-Loyalty Link: Empirical Evidence from a Follow-up Study” Paper published in Conference on Scientific & Social Research 2006-2007 (3 July – 5 July 2007, Sunway Lagoon, Petaling Jaya, Selangor).
12. “Measuring Loyalty Programme Quality (LoPQUAL) Scale Development and Validation” Conference on Scientific & Social Research 2006-2007 (3 July – 5 July 2007, Sunway Lagoon, Petaling Jaya, Selangor)
13. “A Study of Organizational Commitment and Turnover Intentions Among Government Doctors in Klang Valley”. Conference on Scientific & Social Research 2006-2007 (3 July – 5 July 2007, Sunway Lagoon, Petaling Jaya, Selangor)
14. “Exploring Market Accessibility of Malaysian’s Tropical Fruits in Japan: Challenges and Potentials”. 3rd International Conference in Sustainability in Service Industry (21 November -23 November 2007, Jakarta, Indonesia)
15. “The Demand and Supply of a Homestay Program in the Vicinity of National Park, Pahang”. 14th Asia Pacific Tourism Association Annual Conference (9 July – 12 July 2008, Bangkok, Thailand).
16. “Formulating Eco-Tourist Satisfaction Strategies for Taman Negara National Park (TNNP) Malaysia: Application of Importance–Performance Analysis (IPA). 14th Asia Pacific Tourism Association Annual Conference (9 July – 12 July 2008, Bangkok, Thailand)
17. “Unravelling the Effects of Perceived Value, Perceived Equity and Relationship Quality on Relationship Outcomes: Evidence from Retail Loyalty Programmes in Malaysia” The 3rd International Conference on Business and Management Research (ICBMR) (The 14th Euro-Asia Conference) (27-29 August 2008, Bali, Indonesia).
18. “Examining Market Accessibility of Malaysia’s Harumanis Mango in Japan: Challenges and Potential”. The 1st International Conference on Arab-Malaysian Global Business and Entreprenuership (AMGBE) (5-9 March 2009, Cairo, Egypt).
19. “Hypothesing Factors and Consequences of ‘Sport Event Experiential Value’ (SEEV): Empirical Evidence from Formula 1 Petronas Malaysian Grand Prix”. 1st. Global Business Summit Conference (GBSC) (15-17 June 2009, Shah Alam, Selangor, Malaysia).
20. “Examining the Effect of Destination Image on Tourist Total Experience (TTE) and Destination Loyalty: An Analysis of International Tourists’ Experience at Perhentian Island”. Malaysia. 9th European Conference on Research Methodology for Business and management Studies, Madrid Spain 24-25 June 2020 (Forthcoming).
21. “Factorial Validation of Ecotourism Destination Image and Eco-tourists’ Motivation: Empirical Analysis of Taman Negara National Park (TNNP), Malaysia. 9th European Conference on Research Methodology for Business and management Studies, Madrid Spain 24-25 June 2020 (Forthcoming).
19.
Competition and Awards
1. Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008.
JAP-ENT (Japan Entry) Model
Won: Silver Medal (Abstract , pp. 71)
2. Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008.
RetLoP (Retail Loyalty Programme) Model
Won: Bronze Medal (Abstract , pp. 72)
3. Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008.
NatPark (National Park) Brand Revitalization Model (Abstract , pp. 105)
4. Business Inventions Innovations Design 2008,
10-11 September 2008
Intelligent Shopping Cart
Won: Silver Medal
5. Business Inventions Innovations Design 2008,
10-11 September 2008
Drive-Thru and Pick-Up
Won: Silver Medal
6. Business Inventions Innovations Design 2008,
10-11 September 2008
Quick Response Customer Feedback
Won: Bronze Medal
7. Inventions, Innovation and Designs: Research and Development Competition, January 2009.
Retail Relationship Quality Index (RRQI) (Abstract, pp. 290)
Won: Silver Medal
8. Inventions, Innovation and Designs: Research and Development Competition, January 2009.
Intelligent Shopping Trolley (IST)
(Abstract , pp. 289)
Won: Silver Medal
9. 2nd Business Inventions Innovations Design 2009,
14-15 September 2009.
CT SHOP T4U
Won: Bronze Medal
10. 7th Invention, Innovation & Design: Realising An Innovation Led Economy, 12-14 January 2010.
Developing and Validating Sport Event Experiential Value (SEEV) Scale
Won: Silver Medal
11. 7th Invention, Innovation & Design: Realising An Innovation Led Economy, 12-14 January 2010.
Retail Relationship Quality Index (RRQI) Scale
Won: Bronze Medal
20.
Special Award Staff Service Excellence Award (2006) Universiti Teknologi MARA
Selasa, 11 Mei 2010
Jumaat, 7 Mei 2010
CV Rosidah Musa
ASSOCIATE PROFESSOR DR. ROSIDAH MUSA
Institute of Business Excellence and Faculty of Business Management, Universiti Teknologi MARA,
40450 Shah Alam, Selangor, Malaysia
Tel (Office): 603-55444774
Mobile: 019-2980780
Email: rosidahm@salam.uitm.edu.my
rosidahmusa@hotmail.com
1.
Name
Rosidah Musa (PhD)
2.
Faculty
Business Management
3.
Job Status
Permanent
4.
Designation
Associate Professor
5.
Academic Qualification
1. Diploma in Accountancy (Universiti Teknologi MARA, 1981).
2. Bachelor in Science (Business Administration) (Indiana State University, USA, 1985).
3. Master in Business Administration (New Hampshire College, USA, 1986).
4. Diploma in Social Science Research Methods (Cardiff University, United Kingdom, 2002)
5. Doctor of Philosophy (Marketing)
Cardiff University, United Kingdom, 2004)
7.
Citizen
Malaysian
8. Academic Management Position
Head of Department (Marketing & Retail Management),
Faculty of Business Management, UiTM, 40450 Shah Alam, Selangor
2006- 2008
Head of Publication,
Institute of Business Excellence (IBE), UiTM, 40450 Shah Alam, Selangor
1st August 2009 – present
9.
Courses Taught
1. Concepts and Practice of Retailing (BBA)
2. Research Methodology (BBA, DBA)
3. Consumer Behaviour (MBA/DBA)
4. Marketing Management (MBA)
5. Research Methodology (DBA)
6. Retail Merchandising (BBA)
7. International Marketing (MBA)
10.
Work Experience
1. Telekom Malaysia (1981 – 1982)
2. Development and Commercial Bank (1982 – 1983)
3. Lecturer (1987 – present)
11.
Professional Memberships
1. Association of Consumer Research, USA
2. Australian and New Zealand Marketing Academy (ANZMAC)
3. Malaysian Consumer & Family Economics Association (MACFEA) – Lifetime Member
4. Marketing Research Society Malaysia
5. American Society for Quality
6. The Chartered Institute of Marketing (member) (MCIM)
7. SPSS Users’ Association of Kuala Lumpur & Selangor
8. JAMS, The Academy of Marketing Science
12.
Research Involvement
1. The Determinants and Consequences of Total Eco-tourist Experience (TEE): Examining the Moderating Role of Eco-tourist Nationality. (FRGS Grant, RM30,000).
2. Precautionary Saving Intention of Malaysian parents Towards Higher Education: Theory of Planned Behaviour Approach. (FRGS Grant, RM15,000)
3. Sensory Evaluation of Chokanan Mangoes: Impacts of Vapour Heat Treatment (Depart of Agriculture Grant, RM14,500).
4. Explaining Store Behavioural Loyalty: The Antecedents and Roles of Store Image, Self-Image, Social and Environment Image in the Fashion Industry (Dana Kecemerlangan, RM10,000).
5. Developing and Validating ‘Total Spectators’ Experience’ Scale: Empirical Analysis in Formula One Events (FRGS Grant, RM60,000)
6. Assessment and Revitalisation of UiTM Malaysia Corporate Image: Repositioning Strategy Towards Becoming a Modern Research University (Dana Kecemerlangan 2008 – 2010, RM40,000).
7. Feasibility Study on Setting Up Homestay Programme in Taman Negara, Pahang (FRGS Grant, RM30,000).
8. The Influence of Brand and the Brand Image of Taman Negara, Pahang (FRGS Grant, RM30,000).
9. Ecotourism Potential in Taman Negara, Pahang (FRGS Grant, RM15,000).
10. Citizen Acceptance of e-Government in Malaysia-joint research with Cardiff University, United Kingdom (2007).
11. An Exploratory Study of the Determinants of Service Quality in a Loyalty Card Program (IRDC RM9,990.00).
12. The Influence of Store Image on Store Patronage among Youngsters: A Preliminary Study (IRDC RM10,000)
13. A Study of Organizational Commitment and Turnover Intentions among Government Doctors in Klang Valley (IRDC RM14,000.00)
14. Investigating the Satisfaction – Loyalty Intention – Behavioural Loyalty Chain: A Follow – Up Study ( IRDC RM18,929.00).
15. Modelling Customer Satisfaction and Consequences in the Direct Sales Industry: A Consumption System Approach (PhD Research).
16. An Assessment of Customers’ Satisfaction: with the Direct Sales Channel of Malaysia (IRDC RM10,000).
17. A Study of the Retail Format and Atmosphere of PERNAMA Commercial Center in Lumut Perak (1998).
18. Using Fishbien’s Multiattribute Attitude Model: An Attitudinal Study of Retail Patronage at PERNAMA Supermarket in Terendak Camp, Melaka (1996).
13.
Supervision of PhD and Master Candidates
1. Nor Asiah Omar (PhD)
Examining the Influence of Loyalty Programs on Relationship Quality and Behavioral Loyalty of Retail Patrons (Graduated 2008)
2. Jamaliah Mohd Yusof (PhD)
The Influence of Store Image on Store Patronage
3. Rezian-na Binti Muhammed Kassim (DBA)
The relationships of Total Customer Experience, Satisfaction and Loyalty Towards Sport Tourism Event
4. Haznan Bin Hamzah (PhD)
Precautionary Saving Intention of Malaysian Parents Towards Children Education: Theory of Planned Behaviour Approach.
5. Zainul Diyar (DBA)
Adoption of Mobile Banking in Malaysia
6. Rosli Mohamed (DBA)
Adoption of 3G mobile system
7. Mazzini Muda (PhD)
Celebrity Endorsement
8. Aidi Rosli Khalim (Open University Malaysia) (MSc)
Cross Border Marketing
9. Rozita Binti Hj. Naina Mohamed (PhD)
Consumption Experience-Brand Experience Link
10. Shareezat Salleh (MSc)
Retail Experience-Retail Loyalty Link
14.
Consultancy
1. Towards Internationalisation and Commercialisation of Malaysian Fruits: Assessment of International Consumer Awareness, Attitudes, Preferences and Acceptance (Japanese Market) (Federal Agricultural Marketing Authority Grant, 2006, RM392,000).
2. Developing Customer Satisfaction Index for PERNAMA (RM39,000)
3. Tracking Customer Satisfaction Towards PERNAMA
(May 2007, November 2006, May 2007, May 2008,
May 2009, January 2010) (RM39,000 each tracking study).
4. Developing Customer Satisfaction Index for Bank Islam Malaysia Berhad (Consultant Panel).
5. Panel Presenter on Research Methodology for IKIP
6. Study on Potential of Halal Food Products In Local Global Market (FAMA, RM380,000) (Forthcoming)
15.
Publications/Conference Proceedings
1. Musa, R., Pallister, M.J. and Robson, M. (2005). The Roles of Perceived Value, Perceived Equity and Relational Commitment in a Disconfirmation Paradigm Framework: An Initial Assessment in a ‘Relation-Rich. Consumption Environment Advances in Consumer Research, Volume 32, 2005, pp. 349-357. ISSN: 0098-9258 (SCOPUS INDEXED)
2. Musa, R., Pallister, M.J. and Robson, M. (2004). Assessment Customer Satisfaction with the Direct Sales Channel Using Consumption System Approach: Empirical Evidence from Malaysia. Paper published in Australian and New Zealand Marketing Academy 2004 Conference Proceedings (doubled blind and refereed), ISBN: CD 0-475-22215-1.
3. Musa, R., Pallister, M.J. and Robson, M. (2004). Application of Importance – Performance Analysis (IPA) to Formulate Customer Satisfaction Strategies in the Direct Sales Industry: A Comparison of Stated-Importance versus Derived-Importance Approaches. Paper published in The 1st International Borneo Business Conference Proceedings pp. 185-199.
4. Musa, R. (2005). An Assessment of Customer Satisfaction with the Direct Sales Channel: Importance-Performance Analysis. Paper published in Conference on Scientific and Social Research 2005 Proceedings, pp. 2447-2465.
5. Musa, R. (2005). Formulating Customer Satisfaction Strategies by Utilizing Importance-Performance Analysis (IPA): Comparison of Beauty and Healthcare Products. Paper published in Asia Pacific Marketing Conference 2005 Proceedings, pp. 247-255.
6. Musa, R. (2005). A Proposed Conceptual Framework of Satisfaction-Attitudinal loyalty- Behavioural Loyalty Chain: Exploring the Moderating Effect of Trust. Paper published in Australian and New Zealand Marketing Academy 2005 Conference Proceedings, pp. 44 – 51 (refereed). ISBN: 0-646-45546-X.
7. Musa, R. (2005). Formulating Direct Sales Customers’ Satisfaction Strategies: Application of Importance-Performance Analysis (IPA) Approach. Gading Business Management Journal (formerly known as Journal Gading), Vol 9, No. 1, pp 1-25. ISSN 0128-5599.
8. Omar, N. and Musa, R. (2006). A Proposed Conceptual Framework of Program Perceived Value, Program Satisfaction and Behavioural Loyalty Chain: Exploring the Mediating Effect of Program/Card Loyalty. Paper published in International Borneo Business Conference 2006 Proceedings, pp. 221 – 224 (refereed). ISBN: 983-9257-71-4.
9. Musa, R. (2006). Do Satisfied Customers Loyal?: Unravel the Role of Trust in the ‘High Touch’ Purchasing Context. Gading Business Management Journal (formerly known as Journal Gading), Vol 10, No. 1, pp 1-15. ISSN 0128-5599
10. Musa, R. (2006). Trust Moderates or Mediates the Satisfaction – Loyalty Link? Empirical Evidence from a Follow Up Study. Paper published in International Borneo Business Conference 2006 Proceedings, pp. 296 – 303 (refereed). ISBN: 983-9257-71-4
11. Nor Asiah, Omar, Rosidah Musa, Faridah Hassan (2007). The Roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia. Paper published in International Conference on Marketing and Retailing 2007 Proceedings, pp. 60 – 73.
12. Rosidah Musa and Nor Asiah Omar (2007). Examining the Moderating Effects Membership Duration in the Retail Loyalty Programme: A Multi Groups Causal Analysis Approach. Paper published in International Conference on Marketing and Retailing 2007 Proceedings, pp. 152 – 165.
13. Rosidah Musa, Faridah Hassan, Jamaliah Mohd Yusof and Jamaludin Yahaya (2007). Exploring Market Accessibility for Malaysian’s Tropical Fruits in Japan: A Descriptive Account from Researchers’ Diaries. Paper published in International Conference on Marketing and Retailing 2007 Proceedings, pp. 329 – 344.
14. Zahariah Mohd Zain, Faizul Zubairi and Rosidah Musa (2007). Factors Driving Potential Bumiputera Franchisees to Purchase a Franchise Business: A Descriptive Analysis. Journal for International Business and Entrepreneurship, Vol 13 No 1 (Special Issue) pp. 35 – 50.
15. Rosidah Musa (2007). Exploring the Role of Trust in the Satisfaction-Loyalty Link: Empirical Evidence from a Follow-up Study. Paper published in Conference on Scientific & Social Research 2006-2007 Proceedings.
16. Nor Asiah Omar and Rosidah Musa. (2007). Measuring Loyalty Programme Quality (LoPQUAL) Scale Development and Validation. Paper published in Conference on Scientific & Social Research 2006-2007 Proceedings.
17. Sarminah Samad and Rosidah Musa (2007) A Study of Organisational Commitment and Turnover Intentions Among Government Doctors in Klang Valley. Paper published in Conference on Scientific & Social Research 2006-2007 Proceedings.
18. Nor Asiah Omar, Rosidah Musa and Faridah Hassan. (2007). “The Roles of Member relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia”. Journal of International Business and Entrepreneurship, Vol. 13, no.1, July 2007, pp. 87-103. ISSN: 0128-7494.
19. Nor Asiah Omar, Abdul Aziz and Rosidah Musa (2007). Investigating the Programme Perceived Value-Satisfaction-Loyalty Chain: A Study on Retail Loyalty Programme. The 7th Asian Academy of Management Conference (AAMC 2007), Conference Proceeding Vol. 2, ISBN: 978-983-2932-031-1 (refereed).
20. Rosidah Musa, Faridah Hassan, Jamaliah Mohd Yusof (2007). Exploring Market Accessibility of Malaysian’s Tropical Fruits in Japan: Challenges and Potentials”. Paper published in 3rd International Conference in Sustainability in Service Industry 2007 Conference Proceedings, Jakarta. pp. 254-263.
21. Nor Asiah Omar, Rosidah Musa and Muhd Azrin. (2007). Program Perceived Value and Program Satisfaction Influences on Store Loyalty: Insight from Retail Loyalty Program. Gadjah Mada International Journal of Business, Vol. 9, no. 3, September-December 2007, pp. 355-378, ISSN: 1411 – 1128.
22. Rezian-na Muhammed Kassim, Rosidah Musa, Norain Othman (2008). “Assessing Tourist Total Experience that Influences Satisfaction at Motor Sport Event” 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure (23 April 2008), Antalya, Turkey, pp.507-515, ISBN: 978-9-75-96260-4-4.
23. Rosidah Musa et. al., (2008). The Demand and Supply of a Homestay Program in the Vicinity of National Park, Pahang. Paper published in 14th Asia Pacific Tourism Association Annual Conference Proceedings, pp. 456 – 464, ISBN: 978-89-957851-5-7
24. Rosidah Musa et al. (2008). Formulating Eco-Tourist Satisfaction Strategies for Taman Negara National Park (TNNP) Malaysia: Application of Importance–Performance Analysis (IPA). Paper published in 14th Asia Pacific Tourism Association Annual Conference Proceedings, pp. 256 – 263, ISBN: 978-89-957851-5-7
25. Nor Asiah Omar and Rosidah Musa (2008). The Role of Perceived Equity in Relationship Quality and Relationship Outcomes: An Investigation of Retail Loyalty Programmes in Malaysia. The Business Review, Cambridge, Vol. 9, No. 2, Summer, 2008, pp. 345- 353. ISSN 1553-5827.
26. Nor Asiah Omar and Rosidah Musa (2008) Unravelling the Effects of Perceived Value, Perceived Equity and Relationship Quality on Relationship Outcomes: Evidence from Retail Loyalty Programmes in Malaysia. Paper published in The 3rd International Conference on Business and Management Research (ICBMR) (The 14th Euro-Asia Conference) Proceedings, ISBN: 978-979-16698-3-2
27. Faizah Abdul Rahim, Faridah Hassan, Rosidah Musa, Jamaliah Mohd Yusof, Carol Teo Boon Chui and Ruhiyati Hashim (2008). Taman Negara (National Park) Malaysia - Perception or Reality of its Brand Equity. Paper published in the 9th International Joint World Cultural Tourism Conference 2008 Proceedings.
28. Faridah Hassan, Rosidah Musa, Jamaliah Mohd. Yusof, Jamaluddin Yahaya (2008) Exploring Market Potential of Malaysian Tropical Fruits in Japan: Assessment of Market Accessibility and Consumers’ Acceptance. Journal of Agribusiness Marketing, Vol. 1 (Inaugural Issue), December 2008, pp. 17 – 34. ISSN: 1985-3890
29. Rosidah Musa, Faridah Hassan and Jamaliah Mohd Yusof (2009). Examining Market Accessibility of Malaysia’s Harumanis Mango in Japan: Challenges and Potential. Paper published in The 1st International Conference on Arab-Malaysian Global Business and Entrepreneurship Proceedings.
30. Syed Shah Alam, Rosidah Musa, Faridah Hassan (2009). Corporate Customers’ Adoption of Internet Banking: Case of Klang Valley Business Firms in Malaysia. International Journal of Business and Management, Vol. 4, No. 4, pp. 13-21. ISSN: 1833-3850
31. Rosidah Musa, Lennora Putit and Jamaliah Mohd Yusof (2009). Assessment and Revitalisation of UiTM’s Malaysia’s Corporate Image: Repositioning Strategy Towards Becoming an Innovative and Entrepreneurship Research (IER) University. Paper published in Conference on Scientific & Social Research Proceedings.
32. Rosidah Musa, Lennora Putit and Reziana Kassim (2009). Hypothesing Factors and Consequences of ‘Sport Event Experiential Value’ (SEEV): Empirical Evidence from Formula 1 Petronas Malaysian Grand Prix. Paper published in 1st. Global Business Summit Conference (GBSC 2009) Proceedings. ISSN: 1947-833X, pp.104-116.
33. Rosidah Musa and Nor Asiah Omar (2009). Benefits─Satisfaction─Loyalty Linkages in Retail Loyalty Program Model: Exploring the Roles of program Trust and Program Commitment. Paper published in Business Management Seminar 2009 Proceedings. ISBN: 978-983-3198-36-8, pp. 357 -375.
34. Maryam Mohd Esa, Zakiah Hanum Othman, Norsyahidah Ahmad and Rosidah Musa (2009). Assessing Factors Driving Consumers Preference Towards Store Brands. Paper published in 2nd International Conference on Marketing and Retailing (INCOMaR) 2009 Proceedings.
35. Mydah @ Mylenda Eric, Nur Alia Amirnordin, Nor Marini Mohtar and Rosidah Musa (2009). Examining Factors Determining Consumers’ Decision in Selecting Halal Products. Paper published in 2nd International Conference on Marketing and Retailing (INCOMaR) 2009 Proceedings.
36. Nur Hazwani Zolkifly, Roszi Naszariah Nasni Naseri, Wan Nadiah Mohd Nadri, Azreen Jihan Che Mohd Rahim and Rosidah Musa (2009). Examining Factors Driving Affective-Loyalty Link: Malaysia’s National Cars Experience. Paper published in 2nd International Conference on Marketing and Retailing (INCOMaR) 2009 Proceedings.
37. Lennora Putit, Rosidah Musa and Haznan Hamzah (2009). Conceptualizing Consumers’ Adoption of Financial Consumption Behavior: A Perspective of Higher Educational Savings. Paper published in 2nd International Conference on Marketing and Retailing (INCOMaR) 2009 Proceedings.
38. Musa, R., Hassan, F., Mohd Yusof, J. and Mohd Daud, N. (2010). Examining Market Accessibility of Malaysian's Harumanis Mango in Japan: Challenges and Potentials, Business Strategy Series, Vol. 11, No. 1, pp. 3-12.
16.
Past Research Publication/ Technical writing 1. Musa, R. et. al., (2009). Eco-tourism Potential in Taman Negara National Park, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
2. Musa, R. et. al., (2008). Feasibility Study On Setting Up Homestay Program In The Vicinity Of Taman Negara National Park, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
3. Hassan, F., Musa, R., Mohd Yusof, and Yahaya, J. (2007). Towards Internationalisation and Commercialisation of Malaysian Fruits: Assessment of International Consumers’ Awareness, Acceptance, Attitude and Preferences (Japanese Market), Federal Agricultural Marketing Authority (FAMA).
4. Musa, R. and Omar, N. A. (2006). Loyalty Card Program Service Quality (PSQ): Scale Development and Validation, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
5. Musa, R. and Samad, S. (2006). Investigating The Satisfaction-Loyalty Intentions-Behavioural Loyalty Chain: A Follow-Up Study, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
6. Samad, S. and Musa, R. (2005). A Sudy Of Organizational Commitment and Turnover Intentions Among Government Doctors In Klang Valley, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
7. Musa, R., Che Chik, C.P. and Che Wan Putra, W. N. F. (2005) Determinants Of The Overall Customer satisfaction in the Direct Selling Distribution Channel, (2005). Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
8. Musa, R (2004). Modelling Customer satisfaction and Consequences in the Direct Sales Industry: A Consumption System Approach, PhD Thesis, University of Cardiff, Wales, United Kingdom.
9. Musa, R. and Putit, L (2002). Understanding Consumer: Study Manual for UiTM Flexible Learning Program, 2nd Edition, Education Development Centre Publication, Universiti Teknologi MARA, Malaysia
10. Musa, R., Putit, L and Hood, W. J. (1998). Consumer Behaviour Study Manual, 1st Edition, Pusat Pendidikan Lanjutan, Institute Teknologi MARA
11. Yusof. M.K., Musa, R., Che Wan Putra, C.W.N., Putit, L., and Hussin, M. N., (1998) “Kajian Format Perdagangan Dan Suasana Peruncitan Di Pengkalan Angkatan Tentera Laut Di Raja Malaysia, Lumut, Perak, Bureau of Research Consultancy, Universiti Teknologi MARA.
12. Musa, R, and Putit, L. (1996) “Using Fishbein Multi-Attribute Attitude Model: An Attitudinal Study on Store Patronage at PERNAMA Supermarket In Terendak Camp, Melaka” Bureau of Research and Consultancy, Universiti Teknologi MARA.
17.
Conferences, Seminar and/or Workshops Attended
1. Workshop on Fundamental of Structural Equation Modelling (SPSS, June 2002)
2. Workshop on E-Business (June 2002).
3. Workshop on Structural Equation Modelling with SPSS AMOS: Intermediate Level (SPSS, 11 March 2005).
4. Workshop on Writing Academic Articles for Megazines (26 -27 January 2005, UILC, UiTM)
5. Workshop: Converting Thesis to Book (28- 30 January 2005, UPENA, The Summit Hotel Subang Jaya)
6. 2nd Asia Pacific Business Conference, March 2005, Marriott Hotel, Putrajaya, Malaysia.
7. Kursus Siri Kefahaman Sakinah II, 22-23 Septmber 2005, Pusat Islam CITU, UiTM, Shah Alam.
8. SPSS Yearly Conference, 28 September 2005.
9. Business Lecture: What Constitute Good Research? From UK Perspectives, UiTM, Shah Alam, 14 March 2007.
10. Business Lecture Series: Getting Published in Academic Journals, UiTM, Shah Alam, 28 May 2007
11. International Conference on Marketing and Retailing 2007, Hilton Petaling Jaya, 29-31 May 2007.
12. Conference on Scientific & Social Research, Sunway Lagoon Resort Hotel, P.J. 3-5 July 2007.
13. Business Lecture Series: Research in Advertising: Creativity vs Ethics, UiTM, 22 August 2007.
14. Economic Seminar: Positioning SMEs Towards Global Competitiveness and Socio Economic Development, Concorde Hotel, Shah Alam, 11th. September 2007.
15. Go-Halal Seminar & Workshop, MATRADE Exhibition & Convention Centre, Kuala Lumpur, 21st – 22nd December 2009.
18.
Presentation of empirical / academic paper at :
a) Faculty
b) National
c) International
1. “The Roles of Perceived Value in the Customer Satisfaction Framework: An Initial Assessment in a ‘High Touch’ Consumption Environment”
Marketing Science Conference (June 2004) – Eramus University, Rotterdam School of Economics.
2. “Assessment Customer Satisfaction with the Direct Sales Channel using Consumption System Approach: Empirical Evidence from Malaysia”
Australian and New Zealand Marketing Academy Conference (29 Nov – 1 December 2004) – Wellington, New Zealand.
3. “Application of Importance – Performance Analysis (IPA) to formulate Customer Satisfaction Strategies in the Direct Sales Industry: A Comparison of Stated-Importance versus Derived-Importance Approaches”. The 1st International Borneo Business Conference (9 – 11 December 2004), Sabah, Malaysia.
4. “An Assessment of Customer Satisfaction with the Direct sales Channel: Importance-Performance Analysis” Conference on Scientific and Social Research (10 – 12 June 2005), Primula Beach Resort, Kuala Terengganu, Malaysia.
5. “Formulating Customer Satisfaction Strategies by utilizing Importance-Performance Analysis (IPA): Comparison of Beauty and Healthcare Products” Asia Pacific Marketing Conference 2005 (22 – 24 November 2005), Universiti Malaysia Sarawak, Malaysia.
6. “A Proposed Conceptual Framework of satisfaction-Attitudinal loyalty- Behavioural Loyalty Chain: Exploring the Moderating Effect of Trust” Australian and New Zealand Marketing Academy Conference (5 December – 7 December 2005) – Perth, Australia.
7. “A Proposed Conceptual Framework of Program Perceived Value, Program Satisfaction and Behavioural Loyalty Chain: Exploring the Mediating Effect of Program/Card Loyalty” International Borneo Business Conference (6 December – 8 December 2006, Kucing, Sarawak).
8. “Trust Moderates or Mediates the Satisfaction – Loyalty Link? Empirical Evidence from A Follow Up Study” International Borneo Business Conference (6 December – 8 December 2006, Kucing, Sarawak).
9. “Examining the Moderating Effects membership duration in the Retail Loyalty Programme: A Multi Groups Causal Analysis Approach” International Conference on Marketing and Retailing (29 May -31 May 2007, Petaling Jaya, Selangor).
10. “Exploring Market Accessibility for Malaysian’s Tropical Fruits in Japan: A Descriptive Account from Researchers’ Diaries” International Conference on Marketing and Retailing (29 May -31 May 2007, Petaling Jaya, Selangor).
11. “Exploring the Role of Trust in the Satisfaction-Loyalty Link: Empirical Evidence from a Follow-up Study” Paper published in Conference on Scientific & Social Research 2006-2007 (3 July – 5 July 2007, Sunway Lagoon, Petaling Jaya, Selangor).
12. “Measuring Loyalty Programme Quality (LoPQUAL) Scale Development and Validation” Conference on Scientific & Social Research 2006-2007 (3 July – 5 July 2007, Sunway Lagoon, Petaling Jaya, Selangor)
13. “A Study of Organizational Commitment and Turnover Intentions Among Government Doctors in Klang Valley”. Conference on Scientific & Social Research 2006-2007 (3 July – 5 July 2007, Sunway Lagoon, Petaling Jaya, Selangor)
14. “Exploring Market Accessibility of Malaysian’s Tropical Fruits in Japan: Challenges and Potentials”. 3rd International Conference in Sustainability in Service Industry (21 November -23 November 2007, Jakarta, Indonesia)
15. “The Demand and Supply of a Homestay Program in the Vicinity of National Park, Pahang”. 14th Asia Pacific Tourism Association Annual Conference (9 July – 12 July 2008, Bangkok, Thailand).
16. “Formulating Eco-Tourist Satisfaction Strategies for Taman Negara National Park (TNNP) Malaysia: Application of Importance–Performance Analysis (IPA). 14th Asia Pacific Tourism Association Annual Conference (9 July – 12 July 2008, Bangkok, Thailand)
17. “Unravelling the Effects of Perceived Value, Perceived Equity and Relationship Quality on Relationship Outcomes: Evidence from Retail Loyalty Programmes in Malaysia” The 3rd International Conference on Business and Management Research (ICBMR) (The 14th Euro-Asia Conference) (27-29 August 2008, Bali, Indonesia).
18. “Examining Market Accessibility of Malaysia’s Harumanis Mango in Japan: Challenges and Potential”. The 1st International Conference on Arab-Malaysian Global Business and Entreprenuership (AMGBE) (5-9 March 2009, Cairo, Egypt).
19. “Hypothesing Factors and Consequences of ‘Sport Event Experiential Value’ (SEEV): Empirical Evidence from Formula 1 Petronas Malaysian Grand Prix”. 1st. Global Business Summit Conference (GBSC) (15-17 June 2009, Shah Alam, Selangor, Malaysia).
20. “Examining the Effect of Destination Image on Tourist Total Experience (TTE) and Destination Loyalty: An Analysis of International Tourists’ Experience at Perhentian Island”. Malaysia. 9th European Conference on Research Methodology for Business and management Studies, Madrid Spain 24-25 June 2020 (Forthcoming).
21. “Factorial Validation of Ecotourism Destination Image and Eco-tourists’ Motivation: Empirical Analysis of Taman Negara National Park (TNNP), Malaysia. 9th European Conference on Research Methodology for Business and management Studies, Madrid Spain 24-25 June 2020 (Forthcoming).
19.
Competition and Awards
1. Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008.
JAP-ENT (Japan Entry) Model
Won: Silver Medal (Abstract , pp. 71)
2. Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008.
RetLoP (Retail Loyalty Programme) Model
Won: Bronze Medal (Abstract , pp. 72)
3. Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008.
NatPark (National Park) Brand Revitalization Model (Abstract , pp. 105)
4. Business Inventions Innovations Design 2008,
10-11 September 2008
Intelligent Shopping Cart
Won: Silver Medal
5. Business Inventions Innovations Design 2008,
10-11 September 2008
Drive-Thru and Pick-Up
Won: Silver Medal
6. Business Inventions Innovations Design 2008,
10-11 September 2008
Quick Response Customer Feedback
Won: Bronze Medal
7. Inventions, Innovation and Designs: Research and Development Competition, January 2009.
Retail Relationship Quality Index (RRQI) (Abstract, pp. 290)
Won: Silver Medal
8. Inventions, Innovation and Designs: Research and Development Competition, January 2009.
Intelligent Shopping Trolley (IST)
(Abstract , pp. 289)
Won: Silver Medal
9. 2nd Business Inventions Innovations Design 2009,
14-15 September 2009.
CT SHOP T4U
Won: Bronze Medal
10. 7th Invention, Innovation & Design: Realising An Innovation Led Economy, 12-14 January 2010.
Developing and Validating Sport Event Experiential Value (SEEV) Scale
Won: Silver Medal
11. 7th Invention, Innovation & Design: Realising An Innovation Led Economy, 12-14 January 2010.
Retail Relationship Quality Index (RRQI) Scale
Won: Bronze Medal
20.
Special Award Staff Service Excellence Award (2006) Universiti Teknologi MARA
Institute of Business Excellence and Faculty of Business Management, Universiti Teknologi MARA,
40450 Shah Alam, Selangor, Malaysia
Tel (Office): 603-55444774
Mobile: 019-2980780
Email: rosidahm@salam.uitm.edu.my
rosidahmusa@hotmail.com
1.
Name
Rosidah Musa (PhD)
2.
Faculty
Business Management
3.
Job Status
Permanent
4.
Designation
Associate Professor
5.
Academic Qualification
1. Diploma in Accountancy (Universiti Teknologi MARA, 1981).
2. Bachelor in Science (Business Administration) (Indiana State University, USA, 1985).
3. Master in Business Administration (New Hampshire College, USA, 1986).
4. Diploma in Social Science Research Methods (Cardiff University, United Kingdom, 2002)
5. Doctor of Philosophy (Marketing)
Cardiff University, United Kingdom, 2004)
7.
Citizen
Malaysian
8. Academic Management Position
Head of Department (Marketing & Retail Management),
Faculty of Business Management, UiTM, 40450 Shah Alam, Selangor
2006- 2008
Head of Publication,
Institute of Business Excellence (IBE), UiTM, 40450 Shah Alam, Selangor
1st August 2009 – present
9.
Courses Taught
1. Concepts and Practice of Retailing (BBA)
2. Research Methodology (BBA, DBA)
3. Consumer Behaviour (MBA/DBA)
4. Marketing Management (MBA)
5. Research Methodology (DBA)
6. Retail Merchandising (BBA)
7. International Marketing (MBA)
10.
Work Experience
1. Telekom Malaysia (1981 – 1982)
2. Development and Commercial Bank (1982 – 1983)
3. Lecturer (1987 – present)
11.
Professional Memberships
1. Association of Consumer Research, USA
2. Australian and New Zealand Marketing Academy (ANZMAC)
3. Malaysian Consumer & Family Economics Association (MACFEA) – Lifetime Member
4. Marketing Research Society Malaysia
5. American Society for Quality
6. The Chartered Institute of Marketing (member) (MCIM)
7. SPSS Users’ Association of Kuala Lumpur & Selangor
8. JAMS, The Academy of Marketing Science
12.
Research Involvement
1. The Determinants and Consequences of Total Eco-tourist Experience (TEE): Examining the Moderating Role of Eco-tourist Nationality. (FRGS Grant, RM30,000).
2. Precautionary Saving Intention of Malaysian parents Towards Higher Education: Theory of Planned Behaviour Approach. (FRGS Grant, RM15,000)
3. Sensory Evaluation of Chokanan Mangoes: Impacts of Vapour Heat Treatment (Depart of Agriculture Grant, RM14,500).
4. Explaining Store Behavioural Loyalty: The Antecedents and Roles of Store Image, Self-Image, Social and Environment Image in the Fashion Industry (Dana Kecemerlangan, RM10,000).
5. Developing and Validating ‘Total Spectators’ Experience’ Scale: Empirical Analysis in Formula One Events (FRGS Grant, RM60,000)
6. Assessment and Revitalisation of UiTM Malaysia Corporate Image: Repositioning Strategy Towards Becoming a Modern Research University (Dana Kecemerlangan 2008 – 2010, RM40,000).
7. Feasibility Study on Setting Up Homestay Programme in Taman Negara, Pahang (FRGS Grant, RM30,000).
8. The Influence of Brand and the Brand Image of Taman Negara, Pahang (FRGS Grant, RM30,000).
9. Ecotourism Potential in Taman Negara, Pahang (FRGS Grant, RM15,000).
10. Citizen Acceptance of e-Government in Malaysia-joint research with Cardiff University, United Kingdom (2007).
11. An Exploratory Study of the Determinants of Service Quality in a Loyalty Card Program (IRDC RM9,990.00).
12. The Influence of Store Image on Store Patronage among Youngsters: A Preliminary Study (IRDC RM10,000)
13. A Study of Organizational Commitment and Turnover Intentions among Government Doctors in Klang Valley (IRDC RM14,000.00)
14. Investigating the Satisfaction – Loyalty Intention – Behavioural Loyalty Chain: A Follow – Up Study ( IRDC RM18,929.00).
15. Modelling Customer Satisfaction and Consequences in the Direct Sales Industry: A Consumption System Approach (PhD Research).
16. An Assessment of Customers’ Satisfaction: with the Direct Sales Channel of Malaysia (IRDC RM10,000).
17. A Study of the Retail Format and Atmosphere of PERNAMA Commercial Center in Lumut Perak (1998).
18. Using Fishbien’s Multiattribute Attitude Model: An Attitudinal Study of Retail Patronage at PERNAMA Supermarket in Terendak Camp, Melaka (1996).
13.
Supervision of PhD and Master Candidates
1. Nor Asiah Omar (PhD)
Examining the Influence of Loyalty Programs on Relationship Quality and Behavioral Loyalty of Retail Patrons (Graduated 2008)
2. Jamaliah Mohd Yusof (PhD)
The Influence of Store Image on Store Patronage
3. Rezian-na Binti Muhammed Kassim (DBA)
The relationships of Total Customer Experience, Satisfaction and Loyalty Towards Sport Tourism Event
4. Haznan Bin Hamzah (PhD)
Precautionary Saving Intention of Malaysian Parents Towards Children Education: Theory of Planned Behaviour Approach.
5. Zainul Diyar (DBA)
Adoption of Mobile Banking in Malaysia
6. Rosli Mohamed (DBA)
Adoption of 3G mobile system
7. Mazzini Muda (PhD)
Celebrity Endorsement
8. Aidi Rosli Khalim (Open University Malaysia) (MSc)
Cross Border Marketing
9. Rozita Binti Hj. Naina Mohamed (PhD)
Consumption Experience-Brand Experience Link
10. Shareezat Salleh (MSc)
Retail Experience-Retail Loyalty Link
14.
Consultancy
1. Towards Internationalisation and Commercialisation of Malaysian Fruits: Assessment of International Consumer Awareness, Attitudes, Preferences and Acceptance (Japanese Market) (Federal Agricultural Marketing Authority Grant, 2006, RM392,000).
2. Developing Customer Satisfaction Index for PERNAMA (RM39,000)
3. Tracking Customer Satisfaction Towards PERNAMA
(May 2007, November 2006, May 2007, May 2008,
May 2009, January 2010) (RM39,000 each tracking study).
4. Developing Customer Satisfaction Index for Bank Islam Malaysia Berhad (Consultant Panel).
5. Panel Presenter on Research Methodology for IKIP
6. Study on Potential of Halal Food Products In Local Global Market (FAMA, RM380,000) (Forthcoming)
15.
Publications/Conference Proceedings
1. Musa, R., Pallister, M.J. and Robson, M. (2005). The Roles of Perceived Value, Perceived Equity and Relational Commitment in a Disconfirmation Paradigm Framework: An Initial Assessment in a ‘Relation-Rich. Consumption Environment Advances in Consumer Research, Volume 32, 2005, pp. 349-357. ISSN: 0098-9258 (SCOPUS INDEXED)
2. Musa, R., Pallister, M.J. and Robson, M. (2004). Assessment Customer Satisfaction with the Direct Sales Channel Using Consumption System Approach: Empirical Evidence from Malaysia. Paper published in Australian and New Zealand Marketing Academy 2004 Conference Proceedings (doubled blind and refereed), ISBN: CD 0-475-22215-1.
3. Musa, R., Pallister, M.J. and Robson, M. (2004). Application of Importance – Performance Analysis (IPA) to Formulate Customer Satisfaction Strategies in the Direct Sales Industry: A Comparison of Stated-Importance versus Derived-Importance Approaches. Paper published in The 1st International Borneo Business Conference Proceedings pp. 185-199.
4. Musa, R. (2005). An Assessment of Customer Satisfaction with the Direct Sales Channel: Importance-Performance Analysis. Paper published in Conference on Scientific and Social Research 2005 Proceedings, pp. 2447-2465.
5. Musa, R. (2005). Formulating Customer Satisfaction Strategies by Utilizing Importance-Performance Analysis (IPA): Comparison of Beauty and Healthcare Products. Paper published in Asia Pacific Marketing Conference 2005 Proceedings, pp. 247-255.
6. Musa, R. (2005). A Proposed Conceptual Framework of Satisfaction-Attitudinal loyalty- Behavioural Loyalty Chain: Exploring the Moderating Effect of Trust. Paper published in Australian and New Zealand Marketing Academy 2005 Conference Proceedings, pp. 44 – 51 (refereed). ISBN: 0-646-45546-X.
7. Musa, R. (2005). Formulating Direct Sales Customers’ Satisfaction Strategies: Application of Importance-Performance Analysis (IPA) Approach. Gading Business Management Journal (formerly known as Journal Gading), Vol 9, No. 1, pp 1-25. ISSN 0128-5599.
8. Omar, N. and Musa, R. (2006). A Proposed Conceptual Framework of Program Perceived Value, Program Satisfaction and Behavioural Loyalty Chain: Exploring the Mediating Effect of Program/Card Loyalty. Paper published in International Borneo Business Conference 2006 Proceedings, pp. 221 – 224 (refereed). ISBN: 983-9257-71-4.
9. Musa, R. (2006). Do Satisfied Customers Loyal?: Unravel the Role of Trust in the ‘High Touch’ Purchasing Context. Gading Business Management Journal (formerly known as Journal Gading), Vol 10, No. 1, pp 1-15. ISSN 0128-5599
10. Musa, R. (2006). Trust Moderates or Mediates the Satisfaction – Loyalty Link? Empirical Evidence from a Follow Up Study. Paper published in International Borneo Business Conference 2006 Proceedings, pp. 296 – 303 (refereed). ISBN: 983-9257-71-4
11. Nor Asiah, Omar, Rosidah Musa, Faridah Hassan (2007). The Roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia. Paper published in International Conference on Marketing and Retailing 2007 Proceedings, pp. 60 – 73.
12. Rosidah Musa and Nor Asiah Omar (2007). Examining the Moderating Effects Membership Duration in the Retail Loyalty Programme: A Multi Groups Causal Analysis Approach. Paper published in International Conference on Marketing and Retailing 2007 Proceedings, pp. 152 – 165.
13. Rosidah Musa, Faridah Hassan, Jamaliah Mohd Yusof and Jamaludin Yahaya (2007). Exploring Market Accessibility for Malaysian’s Tropical Fruits in Japan: A Descriptive Account from Researchers’ Diaries. Paper published in International Conference on Marketing and Retailing 2007 Proceedings, pp. 329 – 344.
14. Zahariah Mohd Zain, Faizul Zubairi and Rosidah Musa (2007). Factors Driving Potential Bumiputera Franchisees to Purchase a Franchise Business: A Descriptive Analysis. Journal for International Business and Entrepreneurship, Vol 13 No 1 (Special Issue) pp. 35 – 50.
15. Rosidah Musa (2007). Exploring the Role of Trust in the Satisfaction-Loyalty Link: Empirical Evidence from a Follow-up Study. Paper published in Conference on Scientific & Social Research 2006-2007 Proceedings.
16. Nor Asiah Omar and Rosidah Musa. (2007). Measuring Loyalty Programme Quality (LoPQUAL) Scale Development and Validation. Paper published in Conference on Scientific & Social Research 2006-2007 Proceedings.
17. Sarminah Samad and Rosidah Musa (2007) A Study of Organisational Commitment and Turnover Intentions Among Government Doctors in Klang Valley. Paper published in Conference on Scientific & Social Research 2006-2007 Proceedings.
18. Nor Asiah Omar, Rosidah Musa and Faridah Hassan. (2007). “The Roles of Member relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia”. Journal of International Business and Entrepreneurship, Vol. 13, no.1, July 2007, pp. 87-103. ISSN: 0128-7494.
19. Nor Asiah Omar, Abdul Aziz and Rosidah Musa (2007). Investigating the Programme Perceived Value-Satisfaction-Loyalty Chain: A Study on Retail Loyalty Programme. The 7th Asian Academy of Management Conference (AAMC 2007), Conference Proceeding Vol. 2, ISBN: 978-983-2932-031-1 (refereed).
20. Rosidah Musa, Faridah Hassan, Jamaliah Mohd Yusof (2007). Exploring Market Accessibility of Malaysian’s Tropical Fruits in Japan: Challenges and Potentials”. Paper published in 3rd International Conference in Sustainability in Service Industry 2007 Conference Proceedings, Jakarta. pp. 254-263.
21. Nor Asiah Omar, Rosidah Musa and Muhd Azrin. (2007). Program Perceived Value and Program Satisfaction Influences on Store Loyalty: Insight from Retail Loyalty Program. Gadjah Mada International Journal of Business, Vol. 9, no. 3, September-December 2007, pp. 355-378, ISSN: 1411 – 1128.
22. Rezian-na Muhammed Kassim, Rosidah Musa, Norain Othman (2008). “Assessing Tourist Total Experience that Influences Satisfaction at Motor Sport Event” 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure (23 April 2008), Antalya, Turkey, pp.507-515, ISBN: 978-9-75-96260-4-4.
23. Rosidah Musa et. al., (2008). The Demand and Supply of a Homestay Program in the Vicinity of National Park, Pahang. Paper published in 14th Asia Pacific Tourism Association Annual Conference Proceedings, pp. 456 – 464, ISBN: 978-89-957851-5-7
24. Rosidah Musa et al. (2008). Formulating Eco-Tourist Satisfaction Strategies for Taman Negara National Park (TNNP) Malaysia: Application of Importance–Performance Analysis (IPA). Paper published in 14th Asia Pacific Tourism Association Annual Conference Proceedings, pp. 256 – 263, ISBN: 978-89-957851-5-7
25. Nor Asiah Omar and Rosidah Musa (2008). The Role of Perceived Equity in Relationship Quality and Relationship Outcomes: An Investigation of Retail Loyalty Programmes in Malaysia. The Business Review, Cambridge, Vol. 9, No. 2, Summer, 2008, pp. 345- 353. ISSN 1553-5827.
26. Nor Asiah Omar and Rosidah Musa (2008) Unravelling the Effects of Perceived Value, Perceived Equity and Relationship Quality on Relationship Outcomes: Evidence from Retail Loyalty Programmes in Malaysia. Paper published in The 3rd International Conference on Business and Management Research (ICBMR) (The 14th Euro-Asia Conference) Proceedings, ISBN: 978-979-16698-3-2
27. Faizah Abdul Rahim, Faridah Hassan, Rosidah Musa, Jamaliah Mohd Yusof, Carol Teo Boon Chui and Ruhiyati Hashim (2008). Taman Negara (National Park) Malaysia - Perception or Reality of its Brand Equity. Paper published in the 9th International Joint World Cultural Tourism Conference 2008 Proceedings.
28. Faridah Hassan, Rosidah Musa, Jamaliah Mohd. Yusof, Jamaluddin Yahaya (2008) Exploring Market Potential of Malaysian Tropical Fruits in Japan: Assessment of Market Accessibility and Consumers’ Acceptance. Journal of Agribusiness Marketing, Vol. 1 (Inaugural Issue), December 2008, pp. 17 – 34. ISSN: 1985-3890
29. Rosidah Musa, Faridah Hassan and Jamaliah Mohd Yusof (2009). Examining Market Accessibility of Malaysia’s Harumanis Mango in Japan: Challenges and Potential. Paper published in The 1st International Conference on Arab-Malaysian Global Business and Entrepreneurship Proceedings.
30. Syed Shah Alam, Rosidah Musa, Faridah Hassan (2009). Corporate Customers’ Adoption of Internet Banking: Case of Klang Valley Business Firms in Malaysia. International Journal of Business and Management, Vol. 4, No. 4, pp. 13-21. ISSN: 1833-3850
31. Rosidah Musa, Lennora Putit and Jamaliah Mohd Yusof (2009). Assessment and Revitalisation of UiTM’s Malaysia’s Corporate Image: Repositioning Strategy Towards Becoming an Innovative and Entrepreneurship Research (IER) University. Paper published in Conference on Scientific & Social Research Proceedings.
32. Rosidah Musa, Lennora Putit and Reziana Kassim (2009). Hypothesing Factors and Consequences of ‘Sport Event Experiential Value’ (SEEV): Empirical Evidence from Formula 1 Petronas Malaysian Grand Prix. Paper published in 1st. Global Business Summit Conference (GBSC 2009) Proceedings. ISSN: 1947-833X, pp.104-116.
33. Rosidah Musa and Nor Asiah Omar (2009). Benefits─Satisfaction─Loyalty Linkages in Retail Loyalty Program Model: Exploring the Roles of program Trust and Program Commitment. Paper published in Business Management Seminar 2009 Proceedings. ISBN: 978-983-3198-36-8, pp. 357 -375.
34. Maryam Mohd Esa, Zakiah Hanum Othman, Norsyahidah Ahmad and Rosidah Musa (2009). Assessing Factors Driving Consumers Preference Towards Store Brands. Paper published in 2nd International Conference on Marketing and Retailing (INCOMaR) 2009 Proceedings.
35. Mydah @ Mylenda Eric, Nur Alia Amirnordin, Nor Marini Mohtar and Rosidah Musa (2009). Examining Factors Determining Consumers’ Decision in Selecting Halal Products. Paper published in 2nd International Conference on Marketing and Retailing (INCOMaR) 2009 Proceedings.
36. Nur Hazwani Zolkifly, Roszi Naszariah Nasni Naseri, Wan Nadiah Mohd Nadri, Azreen Jihan Che Mohd Rahim and Rosidah Musa (2009). Examining Factors Driving Affective-Loyalty Link: Malaysia’s National Cars Experience. Paper published in 2nd International Conference on Marketing and Retailing (INCOMaR) 2009 Proceedings.
37. Lennora Putit, Rosidah Musa and Haznan Hamzah (2009). Conceptualizing Consumers’ Adoption of Financial Consumption Behavior: A Perspective of Higher Educational Savings. Paper published in 2nd International Conference on Marketing and Retailing (INCOMaR) 2009 Proceedings.
38. Musa, R., Hassan, F., Mohd Yusof, J. and Mohd Daud, N. (2010). Examining Market Accessibility of Malaysian's Harumanis Mango in Japan: Challenges and Potentials, Business Strategy Series, Vol. 11, No. 1, pp. 3-12.
16.
Past Research Publication/ Technical writing 1. Musa, R. et. al., (2009). Eco-tourism Potential in Taman Negara National Park, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
2. Musa, R. et. al., (2008). Feasibility Study On Setting Up Homestay Program In The Vicinity Of Taman Negara National Park, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
3. Hassan, F., Musa, R., Mohd Yusof, and Yahaya, J. (2007). Towards Internationalisation and Commercialisation of Malaysian Fruits: Assessment of International Consumers’ Awareness, Acceptance, Attitude and Preferences (Japanese Market), Federal Agricultural Marketing Authority (FAMA).
4. Musa, R. and Omar, N. A. (2006). Loyalty Card Program Service Quality (PSQ): Scale Development and Validation, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
5. Musa, R. and Samad, S. (2006). Investigating The Satisfaction-Loyalty Intentions-Behavioural Loyalty Chain: A Follow-Up Study, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
6. Samad, S. and Musa, R. (2005). A Sudy Of Organizational Commitment and Turnover Intentions Among Government Doctors In Klang Valley, Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
7. Musa, R., Che Chik, C.P. and Che Wan Putra, W. N. F. (2005) Determinants Of The Overall Customer satisfaction in the Direct Selling Distribution Channel, (2005). Institute of Research Development and Commercialisation, Universiti Teknologi MARA.
8. Musa, R (2004). Modelling Customer satisfaction and Consequences in the Direct Sales Industry: A Consumption System Approach, PhD Thesis, University of Cardiff, Wales, United Kingdom.
9. Musa, R. and Putit, L (2002). Understanding Consumer: Study Manual for UiTM Flexible Learning Program, 2nd Edition, Education Development Centre Publication, Universiti Teknologi MARA, Malaysia
10. Musa, R., Putit, L and Hood, W. J. (1998). Consumer Behaviour Study Manual, 1st Edition, Pusat Pendidikan Lanjutan, Institute Teknologi MARA
11. Yusof. M.K., Musa, R., Che Wan Putra, C.W.N., Putit, L., and Hussin, M. N., (1998) “Kajian Format Perdagangan Dan Suasana Peruncitan Di Pengkalan Angkatan Tentera Laut Di Raja Malaysia, Lumut, Perak, Bureau of Research Consultancy, Universiti Teknologi MARA.
12. Musa, R, and Putit, L. (1996) “Using Fishbein Multi-Attribute Attitude Model: An Attitudinal Study on Store Patronage at PERNAMA Supermarket In Terendak Camp, Melaka” Bureau of Research and Consultancy, Universiti Teknologi MARA.
17.
Conferences, Seminar and/or Workshops Attended
1. Workshop on Fundamental of Structural Equation Modelling (SPSS, June 2002)
2. Workshop on E-Business (June 2002).
3. Workshop on Structural Equation Modelling with SPSS AMOS: Intermediate Level (SPSS, 11 March 2005).
4. Workshop on Writing Academic Articles for Megazines (26 -27 January 2005, UILC, UiTM)
5. Workshop: Converting Thesis to Book (28- 30 January 2005, UPENA, The Summit Hotel Subang Jaya)
6. 2nd Asia Pacific Business Conference, March 2005, Marriott Hotel, Putrajaya, Malaysia.
7. Kursus Siri Kefahaman Sakinah II, 22-23 Septmber 2005, Pusat Islam CITU, UiTM, Shah Alam.
8. SPSS Yearly Conference, 28 September 2005.
9. Business Lecture: What Constitute Good Research? From UK Perspectives, UiTM, Shah Alam, 14 March 2007.
10. Business Lecture Series: Getting Published in Academic Journals, UiTM, Shah Alam, 28 May 2007
11. International Conference on Marketing and Retailing 2007, Hilton Petaling Jaya, 29-31 May 2007.
12. Conference on Scientific & Social Research, Sunway Lagoon Resort Hotel, P.J. 3-5 July 2007.
13. Business Lecture Series: Research in Advertising: Creativity vs Ethics, UiTM, 22 August 2007.
14. Economic Seminar: Positioning SMEs Towards Global Competitiveness and Socio Economic Development, Concorde Hotel, Shah Alam, 11th. September 2007.
15. Go-Halal Seminar & Workshop, MATRADE Exhibition & Convention Centre, Kuala Lumpur, 21st – 22nd December 2009.
18.
Presentation of empirical / academic paper at :
a) Faculty
b) National
c) International
1. “The Roles of Perceived Value in the Customer Satisfaction Framework: An Initial Assessment in a ‘High Touch’ Consumption Environment”
Marketing Science Conference (June 2004) – Eramus University, Rotterdam School of Economics.
2. “Assessment Customer Satisfaction with the Direct Sales Channel using Consumption System Approach: Empirical Evidence from Malaysia”
Australian and New Zealand Marketing Academy Conference (29 Nov – 1 December 2004) – Wellington, New Zealand.
3. “Application of Importance – Performance Analysis (IPA) to formulate Customer Satisfaction Strategies in the Direct Sales Industry: A Comparison of Stated-Importance versus Derived-Importance Approaches”. The 1st International Borneo Business Conference (9 – 11 December 2004), Sabah, Malaysia.
4. “An Assessment of Customer Satisfaction with the Direct sales Channel: Importance-Performance Analysis” Conference on Scientific and Social Research (10 – 12 June 2005), Primula Beach Resort, Kuala Terengganu, Malaysia.
5. “Formulating Customer Satisfaction Strategies by utilizing Importance-Performance Analysis (IPA): Comparison of Beauty and Healthcare Products” Asia Pacific Marketing Conference 2005 (22 – 24 November 2005), Universiti Malaysia Sarawak, Malaysia.
6. “A Proposed Conceptual Framework of satisfaction-Attitudinal loyalty- Behavioural Loyalty Chain: Exploring the Moderating Effect of Trust” Australian and New Zealand Marketing Academy Conference (5 December – 7 December 2005) – Perth, Australia.
7. “A Proposed Conceptual Framework of Program Perceived Value, Program Satisfaction and Behavioural Loyalty Chain: Exploring the Mediating Effect of Program/Card Loyalty” International Borneo Business Conference (6 December – 8 December 2006, Kucing, Sarawak).
8. “Trust Moderates or Mediates the Satisfaction – Loyalty Link? Empirical Evidence from A Follow Up Study” International Borneo Business Conference (6 December – 8 December 2006, Kucing, Sarawak).
9. “Examining the Moderating Effects membership duration in the Retail Loyalty Programme: A Multi Groups Causal Analysis Approach” International Conference on Marketing and Retailing (29 May -31 May 2007, Petaling Jaya, Selangor).
10. “Exploring Market Accessibility for Malaysian’s Tropical Fruits in Japan: A Descriptive Account from Researchers’ Diaries” International Conference on Marketing and Retailing (29 May -31 May 2007, Petaling Jaya, Selangor).
11. “Exploring the Role of Trust in the Satisfaction-Loyalty Link: Empirical Evidence from a Follow-up Study” Paper published in Conference on Scientific & Social Research 2006-2007 (3 July – 5 July 2007, Sunway Lagoon, Petaling Jaya, Selangor).
12. “Measuring Loyalty Programme Quality (LoPQUAL) Scale Development and Validation” Conference on Scientific & Social Research 2006-2007 (3 July – 5 July 2007, Sunway Lagoon, Petaling Jaya, Selangor)
13. “A Study of Organizational Commitment and Turnover Intentions Among Government Doctors in Klang Valley”. Conference on Scientific & Social Research 2006-2007 (3 July – 5 July 2007, Sunway Lagoon, Petaling Jaya, Selangor)
14. “Exploring Market Accessibility of Malaysian’s Tropical Fruits in Japan: Challenges and Potentials”. 3rd International Conference in Sustainability in Service Industry (21 November -23 November 2007, Jakarta, Indonesia)
15. “The Demand and Supply of a Homestay Program in the Vicinity of National Park, Pahang”. 14th Asia Pacific Tourism Association Annual Conference (9 July – 12 July 2008, Bangkok, Thailand).
16. “Formulating Eco-Tourist Satisfaction Strategies for Taman Negara National Park (TNNP) Malaysia: Application of Importance–Performance Analysis (IPA). 14th Asia Pacific Tourism Association Annual Conference (9 July – 12 July 2008, Bangkok, Thailand)
17. “Unravelling the Effects of Perceived Value, Perceived Equity and Relationship Quality on Relationship Outcomes: Evidence from Retail Loyalty Programmes in Malaysia” The 3rd International Conference on Business and Management Research (ICBMR) (The 14th Euro-Asia Conference) (27-29 August 2008, Bali, Indonesia).
18. “Examining Market Accessibility of Malaysia’s Harumanis Mango in Japan: Challenges and Potential”. The 1st International Conference on Arab-Malaysian Global Business and Entreprenuership (AMGBE) (5-9 March 2009, Cairo, Egypt).
19. “Hypothesing Factors and Consequences of ‘Sport Event Experiential Value’ (SEEV): Empirical Evidence from Formula 1 Petronas Malaysian Grand Prix”. 1st. Global Business Summit Conference (GBSC) (15-17 June 2009, Shah Alam, Selangor, Malaysia).
20. “Examining the Effect of Destination Image on Tourist Total Experience (TTE) and Destination Loyalty: An Analysis of International Tourists’ Experience at Perhentian Island”. Malaysia. 9th European Conference on Research Methodology for Business and management Studies, Madrid Spain 24-25 June 2020 (Forthcoming).
21. “Factorial Validation of Ecotourism Destination Image and Eco-tourists’ Motivation: Empirical Analysis of Taman Negara National Park (TNNP), Malaysia. 9th European Conference on Research Methodology for Business and management Studies, Madrid Spain 24-25 June 2020 (Forthcoming).
19.
Competition and Awards
1. Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008.
JAP-ENT (Japan Entry) Model
Won: Silver Medal (Abstract , pp. 71)
2. Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008.
RetLoP (Retail Loyalty Programme) Model
Won: Bronze Medal (Abstract , pp. 72)
3. Inventions, Innovation and Designs: Research and Development Competition, 25-27 March 2008.
NatPark (National Park) Brand Revitalization Model (Abstract , pp. 105)
4. Business Inventions Innovations Design 2008,
10-11 September 2008
Intelligent Shopping Cart
Won: Silver Medal
5. Business Inventions Innovations Design 2008,
10-11 September 2008
Drive-Thru and Pick-Up
Won: Silver Medal
6. Business Inventions Innovations Design 2008,
10-11 September 2008
Quick Response Customer Feedback
Won: Bronze Medal
7. Inventions, Innovation and Designs: Research and Development Competition, January 2009.
Retail Relationship Quality Index (RRQI) (Abstract, pp. 290)
Won: Silver Medal
8. Inventions, Innovation and Designs: Research and Development Competition, January 2009.
Intelligent Shopping Trolley (IST)
(Abstract , pp. 289)
Won: Silver Medal
9. 2nd Business Inventions Innovations Design 2009,
14-15 September 2009.
CT SHOP T4U
Won: Bronze Medal
10. 7th Invention, Innovation & Design: Realising An Innovation Led Economy, 12-14 January 2010.
Developing and Validating Sport Event Experiential Value (SEEV) Scale
Won: Silver Medal
11. 7th Invention, Innovation & Design: Realising An Innovation Led Economy, 12-14 January 2010.
Retail Relationship Quality Index (RRQI) Scale
Won: Bronze Medal
20.
Special Award Staff Service Excellence Award (2006) Universiti Teknologi MARA
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